Delayed Childbearing Outcomes And Prevention - 1141 Words

Delayed Childbearing Outcomes and Prevention Adelaida Gorguis Nova Southeastern University Having one child can be life threatening if not cared for properly while developing in the womb of the mother. Having more than one infant being carried in a womb can also be life threatening for the mother bearing the infant and for the infant itself. Needless to say, one, two, three or even four infants in a womb simultaneously depicts a high risk in the outcome of a birth, but the infants and the mother are more prone to circumstantial risks when the mother bearing the child is over the age of 35. Woman aged 35 or older are at 20% to 40% more prone to having an increased risk of low birth weight and preterm delivery. Countless women decide to wait for numerous reasons, such as, late marriages, pursuing a higher education, and/ or establishing their careers. According to the journal article, Effects of Older Maternal Age on the Risk of Spontaneous Preterm Labor, they found that older maternal age exerted a direct and independent effect on spontaneous preterm labor for both nullipar ous women with no preexisting illnesses or pregnancy complications (low-risk) and nulliparous women who did not have any preexisting chronic illnesses but developed one or more pregnancy complications (high-risk). Woman older than 35 years old bearing an infant are at risk for a low birth weight whether they have a preexisting illness or have lived a normal and healthy life since theyShow MoreRelatedWomen s Risk For Adverse Pregnancy Outcomes Essay1723 Words   |  7 Pagesand impact of social factors like poverty, health coverage and education – factors that greatly impact women’s risk for adverse pregnancy outcomes (Waggoner, 2013). This focus on individual behavior change is highlighted in the categories of preconception and interconception care indicators that the CDC notes should be addressed to prevent adverse birth outcomes: category one – behaviors and experiences including tobacco use, alcohol use, multivitamin use, contraception use, dental check-ups, healthRead MoreTeen Pregnancy Is Associated With Negative Consequences For Both Adolescents Essay1181 Words   |  5 Pagesfact that teen mothers tend to be from disadvantaged backgrounds, teen parenthood is linke d to greater welfare dependence soon after birth, and to poorer long-term educational outcomes, as well as instability in family structure. Moreover, research finds that children of teen mothers fare worse on cognitive and behavioral outcomes than their peers with older mothers [I have to cite this still deciding if this should be my led or not] â€Å"In 2013, a total of 273,105 babies were born to women aged 15–19Read MoreFetal Alcohol Syndrome Essay1522 Words   |  7 Pagesguidelines about the consumption amounts and times throughout pregnancy and the type of fetal effects that can occur in these vulnerable periods of neonatal development that can vary in each individual and severity. (Centers for Disease Control and Prevention [CDC], 2010) Alcohol consumption affects not only the fetus, but the chances of other reproductive problems can occur such as increased risks of miscarriage, infertility, premature infants at birth, stillbirths , and infants with lower birth rateRead MoreCultural And Religious Perspective On Womens Reproductive Health And Motherhood1288 Words   |  6 Pagescultures, the role of a woman is childbearing and motherhood and some women may feel inadequate and worthless if they have not produced a child. Others simply may not have access or have religious barriers in obtaining contraceptives to prevent unwanted pregnancies. These issues and beliefs are evident among the Latino, African, and Middle Eastern cultures and religions, and it is having a negative health impact on the women and is producing poor health care outcomes. Women of color are experiencingRead MoreTeen Parents And The Teen Parent2737 Words   |  11 Pageschild welfare, and other risky behavior. There are also substantial public costs associated with adolescent childbearing. Consequently, teen pregnancy should be viewed not only as a reproductive health issue, but as one that works to improve all of these measures. More likely to be poor as adults and More likely to have children who have poorer educational, behavioral, and health outcomes over the course of their lives than do kids born to older parents. Having a child earlier than they had originallyRead More Teen Pregnancy in America Essay2461 Words   |  10 Pagesthese changes are noteworthy for the adult woman confronting pregnancy, their effect is frequently magnified when the expecting mother is an adolescent. Adolescent childbearing has become a prominent social issue because of the broad social and economic consequences (Harvy, 1995). Statement of the Problem   Ã‚  Ã‚  Ã‚  Ã‚  Adolescent childbearing has become a prominent social issue because of the broad social and personal consequences. Babies born to teen mothers are at increased risk of developing physicalRead MoreHealthy People 2020 Initiative : A Initiative Of The Department Of Health1605 Words   |  7 Pagesto create a pubic health prevention framework identifying the most significant and preventable threats to health and facilitating methods and guidelines to avoid or minimize risks of these. Healthy People 2020’s goal is to improve the well-being of women, infants, children, and families. As a result, increasing the quality of years of healthy life. All of this can accomplish by providing a roadmap to all to help individuals and health care providers meet these outcomes. Improving the familiesRead MorePostpartum Depression And The Postpartum Period2037 Words   |  9 PagesIntroduction Postpartum depression is one of the most common complications of childbearing with an estimated prevalence of 19.2% in the first three months after delivery (1). Depressive episodes (major and mild) may be experienced by approximately half of women during the first postpartum year (1). Characterized by depressed mood, loss of pleasure or interest in daily activities, feelings of worthlessness and guilt, irritability, sleep and eating disturbances (2), its etiology is multi-faceted andRead MoreShould Sex Education Be Taught?2918 Words   |  12 Pagespregnancy rate. The average ages for all of these results are girls aged from fifteen to nineteen. With the most recent statics, in 2012 there were 3,295 teenage girls to give birth to a child and in 2010 there was 146 million spent on teenage childbearing. The last statistic I found was there were are 18.5 births per 1,000 teenage girls. (National Campaign to Prevent Teen and Unplanned Pregnancy, pg.1) With regards to reading this inf ormation it makes me think back to my high school years, wereRead MoreAge Doesn t Affect Parenting Skills2700 Words   |  11 Pageshave welfare, family, They also still can make it to get a career things aren’t as hard as it seems. They can say that they are more likely to be poor as adults and more likely to have children who have poorer educational, behavioral, and health outcomes over the course of their lives than do kids born to older parents, but that isn’t true at all. Teen pregnancy does not mean that they felt that this part of their life was over in fact most of them were positively realizing they have responsibilities

How to write a professional paper

Dear Reader, This article was written in order to help you write a professional paper, increase your writing skills and get a positive grade, suitable for you. It contains basic advices and suggestions on writing a paper and having it A-graded. First of all we are ought to define the term Professional paper. Professional paper is traditionally written in a formal or professional style, but there may be some exceptions. Those who orient themselves on good, qualified and eventually professional writings often will be specialized on journalism, educating, scientific communication and public relations. The most popular mistake among writer is that they strive after an A-grade, but what they really should do is aim to write a quality professional paper. The most important aspect of the process of writing a paper is to use the formal and professional style, but dont let it be too sophisticated. It should be understandable for a regular person but still have a formal and professional view. Try to avoid too simple sentences and expressions, but do not go too far using difficult tenses. Always stick to your point, and do not go too vast with your paper. It should have a clear and focused purpose that is seen even by looking through the paper. Try to be as much concrete in the body of your paper as you possibly can. That is made in order to avoid different misunderstandings while reading it. Fill your paper with such smart words as: though, whilst, even though, however etc. The most attention you should pay on the proof and evidence of your statements. They should be 100% true and do not raise any doubts. Always mention all the evidence from the strongest argument to the weakest but leave something impressive on the conclusion. Try to think out of the box, and try to lay out only original thoughts in your paper. Make them not like everybody elses. When you write a paper, the basic assignment is to put down your own thoughts. That is why it is not recommended to fill your paper with a lot of quotes and someons statements. You should always have a personal approach to the paper but do not overdo with it. The conclusion is the ending part of your paper, and the reader in most cases is more likely to remember the e nding part of the paper then the beginning. So that means that you should pay attention on the quality of the ending part of your paper. Make it impressive, strong and unforgettable. You cam do this with our custom writing service.

The Foolproof Argumentative Essay Topics Organizational Strategy

The Foolproof Argumentative Essay Topics Organizational Strategy There are many steps which you should take so as to compose a fantastic essay. An argumentative paper is part of the persuasion. Even though a simple thousand words can be written in under a couple of hours, to compose a 1000 word paper is a procedure which may take days or even weeks. You may see that the course of action is virtually always the exact same. What Everybody Dislikes About Argumentative Essay Topics Organizational and Why Writing a college argumentative research paper isn't as simple as it might seem at first. Once every so often, your professor might offer you the liberty of writing an argumentative essay for college on the subject of your choice. Understanding how to compose a strong argumentative paper can help you advance your very own argumentative thinking. Argumentative writings is a particular kind of a paper. An argumentative essay will require that you take a specific stance about this issue you're writing about. If you can begin your critical thinking essay with the correct subject, it is going to allow it to be a lot easier for you to compose the critical thinking essay. Moral argumentative essay topics are a few of the simplest to get carried away with. Recent argumentative essay topics that are related to society is going to do. You don't need to find super technical with legal argumentative essays, but remember to do your homework on what the present laws about your preferred topic actually say. When you've got a completed outline, you'll have a step-by-step guide that you're able to follow until you're done writing. You could also make your topics which are along the exact same lines. Figure out which of the topics, you presently have a fairly good background on which will make it possible for you to have a relative edge. When it has to do with writing an argumentative ess ay, the most crucial point to do is to select a topic and an argument which you can really get behind. In choosing your topic, it's frequently a good notion to start out with a subject which you already have some familiarity with. The question might be part of your introduction, or it may make a terrific title. Odds are, all you have to do is relax and locate a topic you're passionate about and, needless to say, one that's debatable. Selecting an emotional topic is also a great idea. It is essential to have a notion about the primary purpose of the topic which you're going to do the job. You must find the research to show your opinion is the right view of the topic. It's not sufficient to select a topic which everybody agrees on. When you are requested to select a great topic for your argument, start with something you're acquainted with. Critical thinking essays demand a deep thought procedure and its effectiveness can be decided by your passion towards the subject. Education scholars are continuously evolving the way that they think about how we learn and what's taught. English language classes usually take a lot of writing. Students are part of the educational system and in addition, they play a part in politics so such issues touch nearly all students in all nations. The Unexposed Secret of Argumentative Essay Topics Organizational You can't create an argument if you don't take a stance and just add details about the given subject. For instance, in college, you might be requested to compose a paper from the opposing perspective. You can rest assured your point of view is right until you satisfy an individual that thinks that you're completely erroneous. It's important to select debatable argumentative essay topics as you need opposing points that you could counter to your own points.

Journal Of The Academy Of Marketing Science-Myassignmenthelp.Com

Question: Discuss About The Journal Of The Academy Of Marketing Science? Answer: Introduction The marketing strategy of a company is inclusive of the marketing goals which are being integrated into the comprehensive marketing plan. It is imperative to formulate a sound marketing strategy which would be based on the market research as well as focus on the product mix of the firm (Menon et al. 2015). This would ensure the maximum profitability as well as sustainability in the business scenario. The marketing strategy is one of the most fundamental tactics of the organizations in gaining competitive advantage (Armstrong et al. 2015). The marketing strategy of a company is inclusive of the decisions based on the initial condition of the company and the evaluation of the different market orientation strategies of the company. The marketing strategies of a company are inclusive of the different activities that are undertaken by the company such as search engine marketing, pay per click, public relations and others (Hanssens, Rust and Srivastava 2013). The development of the marketi ng strategy is based on the analysis of the external as well as internal environment of the organization. Apple is considered as the largest brand in the history of the technology industry (in terms of revenue generated and the ranking of the brand) (Bonk 2015). The company has gradually evolved over the years and has incorporated breathtaking technology in their products. The company enjoys a dedicated target market in which the customers are usually loyal to the company (Menon et al. 2015). The loyal customers of Apple are not willing to switch over the company and hence the company has created a niche market for itself (Okonkwo 2016). Apple has displayed dedication in incorporating innovation in their product range so that they can satisfy the target market. The brand also makes it a point to keep updated about the latest technologies and choose its markets carefully so that they can make significant contribution in them. This research would try to explore the marketing strategy of Apple in the current business environment. The various aspects of the company would be defined and the purpose of the study would be defined. An in-depth literature review would be done, which would be followed by the research methodology. The ethical issues of the research would be highlighted. The research is expected to gain insights into the present marketing strategies of the firm. Background of Apple Company Apple is one of the most renowned companies of the world, which is headquartered in California, United States of America (Apple 2017). The company is responsible for designing, developing as well as selling of the computer software, electronics and other online services. The hardware products of the company include the iPad tablet computer, iPhone smartphone, iPod portable media player and Apple TV digital media player (Menon et al. 2015). The consumer software products of the company include iOS operating systems, macOS, iWork creativity, Mac App Stores, Apple Music and iCloud. The main product of Apple includes consumer electronics, computer hardware, computer software, semiconductors, fables silicon design and others (Menon et al. 2015). The operating income of the company includes US$ 60.024 billion in the year 2016 and the net income includes US$ 45.687 billion (Apple 2017). The electronic gadgets are considered to be small machines that are capable of doing particular functions, which serve a wide variety of purposes (Sreekanth 2016). The gadgets are considered as the computer programs which give services without depending on any external applications which need to be launched for each one. These kinds of electronic equipment run on the environment which have the ability to manage multiple gadgets. The founders of Apple Inc include Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976 (Apple 2017). The first product of the company was Apple I, which was sold as the motherboard (RAM, CPU and various video-textual chips). Apple Computer Inc was founded in the year 1977 and the company gained funding through the donations made by the multimillionaire Mike Markkula. The first five years of the company witnessed exponential growth and it doubled after every four months (Apple 2017). After the year 1970, Jobs realized that the future computers would be having unique features such as Graphical User Interface (GUI) (Apple 2017).Apple also engaged in the development of the alternative platforms such as A/UX. The company also allied with Motorola and IBM in the year 1994 with the goal of the creation of the new computing platform) (Apple 2017). There was subsequent success with the Macintosh, which was followed by the PowerBook series. There was a return of profitability of the company from the year 1997 to the year 2007. On the year 1998, Apple was introduced a brand new All-in-one computer known as iMac (Apple 2017). The company engaged in various acquisitions so that digital production software can be created. The 2007-2011 phases were mostly characterized by the success of the mobile phone devices by the company (Apple 2017). Purpose of Study The purpose of the study is to explore, understand, identify and evaluate the marketing strategy adopted by Apple Inc. The marketing strategy of the common is responsible for greater sales of the company since it increases the visibility among the target audience (Apple 2017). This activity is directly responsible for increasing the sales of the company. This study would explore the marketing strategy of Apple in detail and find out it effectiveness in the pre-determined target market. Apple is considered as the most admired company and is considered as the number one company among the world. Apple has built their brand with the help of consistent design and value-added features. The company is being perceived as reliable, powerful and intuitive, which has led to the dedicated niche market of the company (Apple 2017). The brand is known for status symbol of upper middle class and the affluent class, due to which it is considered as one of the top brands. This project would strive to understand why the brand is considered as the number one brand in the world. This project would also the innovation and the brand value of Apple in the global market. The company is considered as the most valuable company in terms of sales and revenue. It is important to consider the innovation component of the company and the respective position of the company in the market. This project would strive the distinctive, specific and brand value of one of the biggest companies. The innovation and the brand value of Apple would be analyzed with the help of customer satisfaction rates. The customer feedback would also be studied which would help in the determination of the brand value of the company. Literature Review As defined by Bhattacharya (2016), the marketing strategy of a company is defined as the various tactics for achieving the overall business objectives and reaching out to more number of audiences. The value proposition of the company needs to be embedded in the marketing strategy of the firm. The marketing strategy concerns the marketing plan, which details out the type and the time of the various marketing activities. There are various other components of the marketing plan such as information on the target customers, important marketing messages and the execution of the marketing plan. The marketing plan should be creative and should communicate the key message of the company well. The findings of Winston and Weinstein (2016) reveal that there are three distinct target market of Apple that are being increasingly limited to three main areas. The first class of the target market includes the music lovers, who are addicted to the iTunes and iPod. The second class of target market includes the teenagers and the working professionals who are fascinated by the high-end gadgets by the company. The gadgets such as Macbook, Tablets and other gadgets can be used by any customers, irrespective of their ages (Apple 2017). The third category of the target market is concerned with the usage of the other products of Apple such as Apple TV and Apple iWatch (Apple 2017). Despite all the different segregations of the target market, the company aims the higher middle class and the affluent class who are ready to purchase luxury products. The company aims to design the best personal computers of the world and bring a digital revolution by its innovative products. Kim and Mauborgne (2014) opined that reinvented the phones so that the future of the mobile media as well as computing devices can be defined well. Apple focusses on the innovation component of the product development and they incorporate innovative technologies in their products. This is done by a high level of collaboration among the different business entities of the group. According to Wagner III and Hollenbeck (2014), Apple has several competitive advantages which makes it one of the favorite products in the market. It has superior technology products like the superior operating system used in Mac book or the iWatch (Apple 2017). The company has high degree of technology infusion in its products such as retina scan and iris scan in their smartphones. There is a high degree of brand equity in which the company retains its top position in the market. There is an increasing growth of revenue of the company and it has high profit margins owing to the high prices of the products. One of the most important activities of the company include that it spent heavily on the R D activities, which makes them to focus on the emerging, future technologies rather than the current ones (Apple 2017). Wei, Samiee and Lee (2014) argues that at present the product strategy is present at the core of the marketing strategy of Apple. The products of the company are user friendly and they are also considered as highly intuitive as compared to the other competitors. The simple, uniform and sturdy design of the electronic gadgets of the company is being done to attract a high number of customers (Apple 2017). The products of the company give premium user kind experience through the application of design considerations and advanced features (Wei, Samiee and Lee 2014). The company is known for the implementation of the proactive as well as retroactive approach, which is embedded in the product strategy of the firm (Peppard and Ward 2016). The company engages in the development of the products, which is based on the existing features of products of the close rivals (Wei, Samiee and Lee 2014). The company aims by improving the undesirable characteristics as well as integration of the differen tiating features. The results of these strategies are that they appear innovative and new (while being recognizable and familiar). According to Ryan (2016), the extensive as well as controlled portfolio of Apple is responsible for the creation of unique as well as uniform consumer experience and product usability. For example, the sleek body of the MacBook signals a sense of uniformity. The user interface of the electronic gadgets incorporates the same design and functional principles that revolve around the factor of simplicity (Wei, Samiee and Lee 2014). Apple now has a pool of loyal consumers who are not ready to switch to other brands. Pinson and Brosdahl (2014) agrees to the fact that the products of Apple are pretty expensive when there is a comparison with other similar brands. An Apple smartphone is far more expensive than the conventional Android phones (Wei, Samiee and Lee 2014). This similar logic is also applicable for MacBook series where it is far expensive than ordinary Windows laptops. Apple has adopted the premium pricing strategy by believing in the fact that the higher price would make the audience perceive that the products offered by the company are premium quality (Menzel 2013). The high price strategy is included in the marketing strategy of Apple, which has helped the company to promote as well as maintain a favorable perception among the target audience (Wei, Samiee and Lee 2014). There are customers who are in the belief that the higher price products have exceptionally high product features. This is the reason that the products of the company are superiorly positioned in the minds of the cons umers though premium pricing strategy. As argued by Vigneron and Johnson (2017), the luxury has a psychological association with premium pricing level. The customers are willing to pay extra so that they can get a part of the status symbol and they can have a sense of indulgence. It is imperative that the company is providing adequate features in their gadgets, which is justifiable for the prices they are charging (Wei, Samiee and Lee 2014). The product strategy is concerned with providing premium user experience and this is done by the help of design considerations. As commented by Grhan-Canli, Hayran and Sarial-Abi (2016), the pricing strategy of Apple is aimed for maintaining the high brand image of the company and this would also make the consumers perceive that they are making value added purchases (Wei, Samiee and Lee 2014). Another aim of this pricing strategy is that the companys products are capable of attracting small market share, which typically comprises of the upper classes and the middle classes. The high profit margins of the company help it to maintain its high profit margin (Wei, Samiee and Lee 2014). As argued by Rosenzweig (2014), Apple tries to create Halo Effect, in which the loyal customers of the company wait for the latest versions of the technological gadgets. Apples premium price strategy is aimed at increasing the profit margins of the company rather than increasing the market share of the firm (Rosenzweig 2014). This also enables the company to offer limited number of products to the customers at a point of time. As argued by Stiglitz and Rosengard (2015), the company aims to increase the market demands of the products through the use of product differentiation, an act by which the companies give attractive and unique products to the consumers. Despite of the high cost of the products, Apple is successful in creating high demands for their products by the creation of different features and innovative advertising campaigns (Rosenzweig 2014). The company is successful in creating an artificial entry barrier to the competitors. Apple is involved in the selling as well as reselling of the products to the third-party products in almost all major markets. There are direct sales to the consumers, online stores, indirect distribution channels and the various third party cellular network options (Stiglitz and Rosengard 2015). The company uses one retail strategy known as minimum advertised price which prohibit the dealers and the resellers from advertising the companys products below a particular minimum price (Rosenzweig 2014). The minimum advertised price is usually enforced with the help of marketing subsidiaries, which is being offered by a manufacturer to the various resellers. Apple is successful in maintaining the popularity of its high-priced products through the tapping in the offerings of the retails such as Wal-Mart (Wilson and Wilson 2017). The small percentage of the savings which is provided by the marginal wholesale discount is balanced by Apple as it provides monetary incentives to the retailers f or selling the goods at pre-determined prices being set by the company (Stiglitz and Rosengard 2015). The pricing strategy of the company has been successful as it prevents the retailers from competing directly with the own stores of Apple and it also makes sure that no particular reseller is able to gain an advantage over that of another. This way Apple is being able to make more money as a result of direct sales. As opined by Moriarty et al. (2014), Apple keeps minimal budget for their advertising purposes. Apple engages in advertising in broadcast and print media on occasional basis. It also engages in the rare production of content for the purpose of social media and another online media distribution. The consumers are exposed to the different traditional media, in which the customers are exposed to the different advertisements in an emotional manner, which would make the customers think about the company (Stiglitz and Rosengard 2015). The marketing mixs promotion component of Apple comprises of the advertising, sales promotion, public relations and personal selling. As argued by O'guinn et al. (2014), the advertising function is done through the help of website of the company and Apple Stores. The advertising function is also done through the help of other technology news sites. Apple also uses the personal selling approach to give product related information to the customers who are convi nced to visit the Apple store for making purchases (Stiglitz and Rosengard 2015). The Apple stores are also characterized by the sales promotions, which gives attractive offers to the customers. For example, the company provided old smart phones at discounted prices when there is purchase of more expensive product. The company also uses public relations activities to improve their corporate image (Stiglitz and Rosengard 2015). Apple carefully implements the new product releases, interviews and the product features and they optimize them carefully for making the maximum positive publicity. According to Moriarty et al. (2014), Apple is successful in creating an emotional attachment with their customers. The brand understands the preferences and the likings of the upper middle class and the affluent class, which has led to the increased popularity of the brand. Apple is successful in creating a humanistic and realistic corporate culture, which is being supported by strong corporate ethics (Moriarty et al. 2014). It is an ethical organization which has the least number of instances of unethical activities. It has implemented technology in a judicious manner and they have also engaged in several corporate social responsibilities. Gopinath and Stanyek (2014) commented that Apple has unique visual capability and it has strong verbal vocabulary, which has led to the increased popularity of the brand. It has clear advertising and excellent product design, which has made it one of the popular brands of the modern times (Gopinath and Stanyek 2014). The products of the company as well as advertisements are clearly recognizable in the global marketplace. The company is successful in the creation of a successful connection with the customers (Gopinath and Stanyek 2014). It has also successfully built upon the trust of the consumers and the products are designed around the expectations of the target market. For example, Apple is successful in creating an emotional as well as sensory experience to the computing technology in iPod (Gopinath and Stanyek 2014). The design of the products are driven by the needs and wants of the people. The opinions of Wei, Samiee and Lee (2014) suggests that Apple is a powerful brand and it has gained sufficient large number of audiences in the global market. The innovative product base like iMac and iPod. The global presence of Apple can be attributed to the premium appeal of the brand (Stiglitz and Rosengard 2015). Apple is considered as the favorite brand of the celebrities, bureaucrats and the high society people where smartphones represents a status symbol. The company is able to create deep and lasting bonds with their customers (O'guinn et al. 2014). Apple is said to have combined design, imagination and innovation in their product range, which has made it one of the most loved brand in the global market (O'guinn et al. 2014). The experimental nature of the brand has also created a huge target market for the electronic gadgets. The logo of the company has gone through significant changes before it has been finalized to the present ones (Stiglitz and Rosengard 2015). Earlier, there was rainbow-hued nature of the Apple logo, which depicted that of a minimalist monochrome one. This logo was being loved by the audiences as it gave their laptops a colorful look (O'guinn et al. 2014). This was one of the strong tactics used in the advertising component. According to the views of the (Lindtner, Hertz and Dourish (2014), Apple is instrumental in shaping the innovation factor in their products. There is the presence of products, which are better than the products offered by Apple. However, the products of Apple have tremendous credibility as well as the customers are willing to pay an extra price for the products of the company (Stiglitz and Rosengard 2015). Apple is known for its innovative features in their products and the company is known for good ideas. The commitment of Apple is known for the cultural driven and not process related. Apple is able to stimulate new ideas for introducing new products, launch successful products, streamlining the design process and implementing profitable new innovative business processes (Culn and Kriger 2014). The company has constantly expanded into new product lines and their research team is constantly striving to incorporate new features in their product systems. For example, the innovative fea tures of S2 chip has been developed to deliver more lauded process improvements without having to sacrifice on the battery life of the Smartphone (Stiglitz and Rosengard 2015). The fact that the iPods is able to deliver dual music to the two individual wireless devices has been caused by the innovative process of programming that has been embedded in the W1 chips (Gopinath and Stanyek 2014). The company is able to improve the level of innovation in their products. As defined by Savitz (2013), Apple is one of the most reputed companies that has consistently enjoyed high brand value all over the years. There has been an overall increase of 10% of the brand value and the present value of the brand has been over 21% of the present value of the company (Forbes.com 2017). The brand is considered as the most valuable brand in the global market and it is estimated at about $154.1 billion in the year 2016 (Forbes.com 2017). Research Methodology It is important to conduct the research in a systematic manner so that the research goals can be verified. This would also help in the verifying the established facts in the earlier sections. The selected data collection process for this research would comprise of secondary research. This kind of research is concerned with the collection, collation as well as the extraction of the existing research (Neuman and Robson 2014). The secondary research is helpful in the preliminary stages and extract data about the existing research. This kind of research takes into account the data collected by the first party and then analyses the particular data set. Data Collection Method The secondary sources for this research would comprise of the newspapers, research papers, journals, magazines and other relevant. A significant amount of the data collection process would be done with the help of websites, which would provide relevant data about the different marketing strategies adopted by Apple Inc. The reputed websites such as Apple.com and Forbes.com would be used to perform this research. The focus would be given to the different marketing activities of the brand and which has helped them to retain their market position. A wide variety of international journals would be used to extract relevant data on the brand strategies adopted by Apple Inc. A wide number of publications would be used to explore the marketing mix of the concerned firm. The reputed magazines such as Business Insider, The Economist, Blommberg Businessweek would be used for the collection of recent updated data (). These magazines would help in the gathering of the recent marketing activities o f the company, which would help in the establishment of the marketing activities of the firm. These wide variety of secondary data sources would help in the establishment of the research purpose. Data Analysis The secondary data analysis involves the careful selection of the appropriate data from the various data sources. It is important to figure out the particular data needed for this specific project. The data analysis would be done with the help of the following steps- Determination of the section of data that are responsible for the establishment of the research purpose Interpretation of the data in order to understand the current trends of the electronics industry and the new initiatives of Apple Inc. concerning the marketing domain Cross analysis of the data collected from one source to that of the other Comparing same results from multiple sources so that necessary deductions can be drawn Making of recommendations, judgements and advising ideas to improve the future innovation strategies and brand value being undertaken by the company Ethical Issues It is important to identify the different ethical considerations that are important for weigh for the purpose of the research. This act maximizes the value of the investment in the data collection and also reduces the liability of the company ad ensure greater transparency of the collected data. The following are the ethical considerations for the research- Use of the data should not result in any distress or damage to any external third-party association Prior consent should be obtained for using the company websites or any government reports. Disclosure of sensitive information about Apple would not be done without the prior approval of the concerned company. Confidentiality and security of the data should be ensured at every stage of the research so that the concerned company does not suffer due to this particular research Data misinterpretation should be avoided and only true data should be represented throughout the length and breadth of the research Informed consent should be obtained wherever required and the concerned parties should be informed about this particular research Data anonymity should be ensured and the data sources should not be revealed Results The results of the research help in better understanding of the fact that how Apples marketing strategy helps them to become the top brand in the global market- Apple knows how to work with the emotions of their target market and they know how to use them in their marketing campaigns Marketing campaign of Apple strengthens the imagination, lifestyle, passion, innovation, aspirations and the empowerment of the brand Marketing strategy of the brand focusses on enhancing the experiences of the products, which would make the customers remember about the purchase Apple incorporates customer experience into the branding process by giving sole importance to them and placing them in the middle of the marketing process Apple has made the ordinary smartphones or laptops into beautiful ones, which would delight the customers. They are not only good in their looks but they have good features too. Apple knows how to justify the high prices of their products and they have strategic pricing mechanism, which acts as a powerful tool for influencing the customers. The justification for the high prices of the products is being done by incorporating both features as well as benefits. Marketing tactics of the company include that the company always highlights the customer benefits rather than talking about the technical details and the product specifications. The technical jargons are not understood by the customers and hence the company avoids using them. Apple extends the customer experience beyond the actual purchase of the product. They prefer to give good unboxing experience to the customers and designing good user experience Brand statement or the mission statement of improving the customer loyalty is being reflected in the marketing strategy of the company. Apple is successful in creating a unique selling proposition for their products, which differentiates these products from that of the competitors. Conclusion Apple is a successful company with a pool of loyal customers who are not willing to shift to other companies. The company gives value added features as well as benefits to the products, which is justified by the high pricing of the products. This has helped the company to make huge profits through the implementation of premium pricing. The high price strategy is included in the marketing strategy of Apple, which has helped the company to promote as well as maintain a favorable perception among the target audience. The high price strategy is included in the marketing strategy of Apple, which has helped the company to promote as well as maintain a favorable perception among the target audience. Apple also uses their power to connect with the emotions of the people and not with the technical details of the products only. This has made the brand immensely popular among the masses. The example of Apple is succinct in understanding of the marketing mix process applied. The company is often said as the torchbearer in the digital industry and is the market leader in the global market. The high-end appeal of the smartphones, laptops and tablets has led to immense popularity in the affluent class of the society. This can be attributed to the intelligent marketing mechanisms being sought by the company. This report is going to understand the marketing details of the company and how it has strived to achieve the number one position in the global market. References Apple. (2017).Apple. [online] Available at: https://www.apple.com [Accessed 9 Oct. 2017]. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Beritelli, P., Beritelli, P., Schegg, R. and Schegg, R., 2016. 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